Right Way to Buy Health Insurance for 2023

Updated: November 21, 2022
buy health insurance

You’re not alone if you need to buy health insurance. For the fourth year in a row, there were more uninsured people in the United States in 2023—approximately 335.25 million. We’ll go over each option for getting your own medical insurance so you can choose the one that might be the most suitable for you.

Buy Health Insurance: What Kinds of Coverage Are There?

There are four main categories of health insurance: Medicaid, Medicare, private or individual plans, and employer-sponsored insurance. The Kaiser Family Foundation reports that more than (56%) of workers in the private sector have access to a workplace health insurance plan. 

The ACA went into force in 2014, increasing private health insurance purchases. A health insurance marketplace where clients can compare nearby health plans was established by the Affordable Care Act (ACA). 

The law also provided premium tax credits plus money-saving subsidies to help those who buy health insurance through the ACA marketplace at Healthcare.gov afford it.

  • Individual health insurance
  • Insurance through an employer
  • Medicare
  • Medicaid

Individual Health Insurance

A policy you purchase for either yourself or your family is individual health insurance. You can purchase individual health plans from a health insurance provider or through the ACA marketplace. 

You can use these plans to get health insurance that has the features and covers your favorite physicians and medical facilities. Since your company does not provide a health plan, you are free to switch jobs whenever you choose without worrying about losing your insurance. Your health insurance options or plans can be renewed yearly.

Insurance Through An Employer

Group health insurance offered and subsidized by your employer is known as employer-sponsored insurance. These programs could also provide your dependents coverage or support (usually spouses & children). 

Your company, which also pays most of the premium payments for your health insurance, determines the available plan options. The majority of employees also contribute premiums, which are deducted from their pre-tax wages and reduce their taxable income.


For those over 65 and those under 65 with a disability, amyotrophic lateral sclerosis, and end-stage renal illness, Medicare is a federal program that offers health insurance (ALS).


A state-run and a federally funded program called Medicaid offers health insurance to low-income Americans who qualify and expectant mothers, persons with disabilities, kids, and seniors. Medicaid, as well as Medicare, may be available to you. You can read more about these programs and submit an application at medicaid.gov and medicare.gov if you qualify.

Where to Buy Health Insurance in 2023

There are some specific places where people can buy their health insurance without facing any issues which are given below:

  • Health Insurance Broker Or Agent
  • Buy Directly From an Insurer
  • The ACA Health Insurance Marketplace
  • Buy health insurance online
  • Buy from a membership group

Health Insurance Broker Or Agent

Because they have experience analyzing health insurance plans, an agent or broker can assist you in finding a decent policy for you. You can find a private insurance broker trained in the market using the Find Local Help service provided by the federal government. 

Working with a broker who provides both marketplace and non-marketplace coverage may be the right approach if you want to discover the widest range of possibilities and receive the least biased advice. Brokers are compensated by health insurance companies when they sell plans. Customers don’t pay brokers a charge, and working with them doesn’t increase premiums. 

Brokers sell policies from several insurance firms, unlike agents, who often only sell products from one insurance provider. You may also see choices for private enrollment from private insurance brokers. You can also be shown possibilities on private enrollment websites from insurance providers and web brokers by private insurance brokers. 

However, you should submit an application via Healthcare.gov or your state exchange if you want to be eligible for subsidies. Only plans offered through Healthcare.gov’s marketplace will be displayed by the government’s health insurance navigators. These plans are qualified for subsidies, and a navigator’s assistance is complimentary.

Buy Directly From an Insurer

Not every health insurance plan is available in the Health Insurance Marketplace. Some consumers may be able to discover a plan outside of the market that better suits their budgetary requirements or their coverage requirements. 

You will, of course, only see alternatives available from one insurer while looking for insurance on a single insurer’s website. To examine all your possibilities if you wish to buy direct, you’ll need to visit various insurers’ websites. 

Essential benefits must be offered, Pre-existing conditions must be covered, and preventative care must be provided at no cost before your deductible is reached for plans that are in compliance with the Affordable Care Act (ACA) that are marketed outside of federal and state exchanges. 

Outside of the exchanges, you can also purchase short-term policies (up to a year) that do not comply with the Affordable Care Act; however, they might offer fewer benefits and more restrictions. Some individuals deciding between insurance providers might believe that having some insurance is preferable to having none. 

Short-term health insurance plans promote their allegedly comprehensive coverage as a great substitute for ACA-compliant insurance that has reduced premium costs. However, much lower prices equate to a different level of coverage for the user. 

Most short-term insurance policies exclude people with pre-existing conditions from coverage and severely reduce the Affordable Care Act’s mandatory core health coverage (prescription drugs, prescription drugs, mental health services, and maternity care), leaving many people to pay the high deductible and other costs. 

The real drivers of this apparent affordability are the coverage plans and applicants’ intentional policy restrictions. Exercise caution when purchasing short-term health insurance since potential financial risks could outweigh potential benefits from cost reductions. 

Using any stated substitute for conventional health coverage, remain alert to what you’re signing up for. Remember that you won’t be qualified for subsidies if you don’t apply to the federal marketplace. 

If your state runs its own health insurance exchange, you should purchase your health insurance through them to ensure that it qualifies for subsidies. You might not care whether your income is too high to be eligible for assistance. 

However, you might want to keep a few options available in case you end up making less money than anticipated in the upcoming year because you might end up unexpectedly being eligible for subsidies. 

Your ability to get subsidies depends on your income during the coverage-buying year. You will only receive an estimate of your subsidies during enrollment depending on your projected income.

Health Insurance Exchange of ACA

Healthcare.gov’s health insurance marketplace serves individuals, families, and small companies. You can compare plans, enroll in a plan, learn more about health insurance, and calculate your potential savings from premium tax credits and subsidies through this online resource. 

Even if your work offers insurance, you can still purchase a health plan through the marketplace, but if you have access to employer-sponsored coverage, you might not be eligible for subsidies. You must enroll during open enrollment or a special enrollment period in order to purchase insurance on the marketplace. 

For the federal market, open enrollment for 2023 coverage starts on Nov 1, 2022, and lasts through Jan 15, 2023, in most regions. Enroll in your plan by December 15, 2022, and your coverage will begin on January 1, 2023. The open enrollment times for some state exchanges could differ slightly. A significant life change, like relocating, going to get married, becoming a parent, or losing your current medical benefits, if you miss open enrollment may be able to get you a special enrollment period. 

When open enrollment is in effect or you are eligible for special enrollment, go to Healthcare.gov and input your ZIP code to start your insurance shopping on the marketplace. You can start shopping by following the instructions to either the federal market or the exchange in your state.

buy health insurance

Buy Health Insurance: From Online Health Insurance Brokerage

Online health insurance brokers, often known as private enrollment sites or private exchanges, assist you in comparing health care plans or acquiring the right available program based on the information you provide. 

Price comparisons are a good idea, but users of these websites should be aware that they will only see some plans available that satisfy their needs. As an alternative, these private exchanges will present a choice of plans that will bring in a commission if the individual signs up. 

The plans that earn the brokerage a higher commission might be featured more prominently or given more detail. The fact that these sites offer plans does not necessarily indicate that they are poor plans. Simply put, it indicates that customers should be aware that they might get a partial picture of their alternatives when they visit one of these websites. 

Contrary to the federal and state markets, private enrollment websites may request personal information from you. They might inquire about your weight, height, and existing medical issues, which may impact your eligibility for non-ACA coverage. Additionally, the business operating the website may offer other products to you using the personal information you provide. 

You cannot receive premium tax credits (subsidies) if you purchase your health insurance policy through a private exchange, just like when you purchase a policy directly from a health insurance provider.

Buy Health Insurance: Through a Membership Organization

You can obtain medical insurance at discounted prices through your alum association, union, professional organization, or another sizable group if you are a member. For instance, Freelancers Union provides health coverage through its subsidiary, a reputable and knowledgeable insurance agency, and one of its partners, HealthPlanService. 

Make sure you buy the insurance and not just a health services discount plan while seeking health insurance through a membership group or association. Discount plans could help you save money on medications or spectacles, but You won’t benefit from them in any way if you have cancer. 

The association may be affiliated with or founded by a for-profit insurance company that sells products to members.

Buy Health Insurance: When Should You Enroll in 2023?

The ideal time to enroll in health insurance is before you genuinely need to use it. Every year, on November 1 through January 15, private health insurance open enrollment is conducted through the federal marketplace (as well as several state markets).

Special Enrollment Periods

If you have a qualifying life event, you might be allowed to enroll in health insurance during a period known as a special enrollment period. For special enrolment, the following situations are eligible:

  • Getting married or getting divorced
  • Your health insurance is canceled
  • Departing from a parent’s health insurance program
  • Childbirth or adoption
  • A new state move

To keep the window, start the special enrollment application process as soon as possible. Special enrollment windows typically last 60 days after your qualifying event.

Bottom Line

If your job does not provide health coverage or you seem unable to afford it, you have a few options for Medicare. You can apply yourself through Healthcare.gov if you feel confident conducting your own research and evaluating different plans. 

You can determine if you are Medicaid-eligible or not CHIP by visiting the federal website. You can engage with a marketplace assistance counselor, navigator, or broker if you need assistance selecting the right plan or submitting an application. 

The assistance of each of these people is free. You are not required to get health insurance through the federal or state exchanges (or at all), but if you don’t, you won’t be qualified for premium tax credits. 

Last but not least, be sure to purchase insurance during the annual open enrollment period. Your best chance to purchase reasonably priced, comprehensive insurance is now.

Get A Free Affordable Health Insurance Quote